RVCA

RVCA | THE BALANCE OF OPPOSITES

THE RVCA NAME (PRONOUNCED: REW-KA) WAS DEVELOPED FIRST AND FOREMOST OUT OF THE "V" AND "A" = WHICH SYMBOLIZES THE BALANCE OF OPPOSITES AND HOW THEY COEXIST: NATURE X INDUSTRIALIZATION, WOMAN X MAN, PAST X PRESENT...FUTURE. TODAY. TOMORROW. LIFE.

RVCA IS THE BRAINCHILD OF COMPANY FOUNDER, PM TENORE. TRANSCENDING THE BOUNDARIES OF TRADITIONAL ACTION SPORTS APPAREL, RVCA IS A DESIGN-DRIVEN LIFESTYLE BRAND FREE FROM PASSING TRENDS. APPEARING AS A NATURAL ON THE SHELVES OF BOUTIQUES AS ON THOSE OF A LOCAL SKATE SHOP, RVCA IS BROUGHT TOGETHER BY A GROUP OF LIKE-MINDED INDIVIDUALS FROM VARIOUS SUBCULTURES, A COLLABORATION OF SORTS, A LIFESTYLE WITHIN ITSELF.

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